WWiii Digital Sweat Top
Style : 'WWiiiLogo' or 'Droneporn'.
Fabric 65/35 cotton.poly
length 80 cm
chest 67 cm
The Damage WWiii Collection is closely based on society’s dependence on and conditioning through technology.
The ‘Nintendo Wii’ logo is referenced as a satirical flip of WWiii or : ‘World War III'. This satirical take on the console logo represents the way in which video games and cyberspace have come to determine our identity and even existence, with people's lives now controlled by their digital representation and interaction.
The collection attempts to create a dialogue about emotional detachment through technology, as well commenting on the way in which modern digital life has been militarized and used for intelligence purposes. The collection ultimately carries echoes of the grand theme of 'Man vs. Machine'.
Each of the WWiii collection seasons have their own individual incorporated sub- themes:
The F/W14 line of the collection focuses on the development of drone weaponry and its capabilities, but draws a satirical link to its similarities with video gaming.